Bold! Is it worth it? Or will the anti-Twitter rhetoric hold strong enough that brands, celebs, and even world leaders won’t fold?
The decision to remove the blue verification badge for some Twitter users who failed to pay a monthly subscription fee of ($8) for Twitter Blue has been met with mixed reactions. Some Twitter users objected to the changes, fearing that the new requirements would encourage the spread of misinformation and fake news.
In reaction, Twitter has made some changes to its verification badge system, reinstating the blue verification badge for users with more than one million followers. This move has seen some politicians, celebrities, media companies, and journalists regain their badges, including high-profile individuals like former US President Donald Trump, Microsoft co-founder Bill Gates, footballer Christiano Ronaldo, and musician Beyonce.
As an entrepreneur, I believe the ultimate goal is to achieve a “blue ocean,” which involves creating new and uncontested markets by offering innovative and unique products or services that cater to customers’ needs in a way that competitors have not yet considered. It’s where profitability and fulfilment converge.
However, achieving the blue ocean requires taking risks and considering novel ideas. Elon Musk has exemplified this with his recent move to charge a monthly fee for Twitter verification. It’s a bold and risky step, but one that may pay off in unexpected ways.
Although the implementation is still in its early stages, the blue checkmark has already become a coveted symbol of status on the platform. It has become an essential accessory for many public figures, celebrities, and organizations. However, we must exercise caution as more platforms adopt aggressive monetization strategies that could impact our businesses.
Ultimately, As entrepreneurs, we must recognize the value we provide to our customers and capture that value. We cannot be afraid to take risks and pursue new ideas to achieve success in today’s constantly evolving business landscape.
What do you think about this move, is it worth it or it is too risky?
If it’s fast and cheap, it will never be good. If it’s cheap and good, it will never work out quickly. And if it is good and fast, it will never come cheap. But remember: of the three you still have to always choose two.
Think about the content that you want to invest in a created object, and only then will form. The thing is your spirit. A spirit unlike forms hard copy.
I love the feel and sophistication of its superiority. I like people with a keen mind and at the same time easy to talk to.